What is online reputation management (ORM)

Online reputation management (ORM) is about improving or restoring your name or your brand's good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.

Online Reputation Management

Your online reputation is how others see you when they look for you online

Google yourself. What do you see? Online reputation can include news articles, blog posts, social media profiles, “people search” sites, public records, Wikipedia articles, automatically generated content, photos, videos—anything.

Online reputation: key concepts

Publish or perish. Whether it’s you doing the posting or not, content will be generated and you will have an online reputation. Do you really want to let someone else define your reputation? Put out the content that tells your story—the way you want it to be told.

The Internet never forgets

If it’s ever been published, it’s potentially part of your online reputation. Search results aren’t arranged chronologically, so old news items, outdated information, and stories from years ago will haunt you indefinitely if people click on them more than they click on the newer stuff.

Searches are algorithmically generated

Your online reputation is determined by complex calculations run automatically by computers. After all, nobody has time to take in all the information that’s out there, so search engines and social media sites make educated guesses about what people will find interesting.

Popularity over accuracy

No algorithm can tell whether information accurately reflects you or not, so popularity becomes the main measuring stick. That’s why embarrassing party photos, frivolous lawsuits dismissed years ago, and other kinds of irrelevant but intriguing “click bait” often dominate online reputations.

Source: